The process
Process
Phase 1
Conducted stakeholder interviews
Overlooked UX benchmark study and benchmark report
Prepared research study guide & screener
Overlooked study participants recruitment
Phase 2
Conducted contextual interviews with 28 participants in 5 cities
Conducted contextual observations + mystery shopping
Ran co-creation workshops with customers
Phase 3
Worked on research data analysis
Created personas /persona mapping/ validation
Created customer journey mapping
Presented findings in a participatory session to the client (Tarkett)
Participant story extract
Persona’s and User Journey mapping
Outcome
Tarkett now has a complete User Insights report of the region including personas and user journey maps. 50 concepts have been created and places on the opportunity map in a participatory session. Tarkett is a happy client who can now make an educated decision on which of the proposed solutions to focus on.
2015
Flooring manufacturer Tarkett has distributors across the globe. Tarkett saw that their local retailers require different sets of tools specific to the region and consumer habits of the region. My task was to lead the research in Eastern Europe, working closely with the stakeholders, to identify region specific pain points and design solutions.
Role
Lead Research, Insights and Design for Eastern European region
Conduct field interviews, shadowing, secret shopper experiences with 28 participants from 8 retailers and distributors across 5 cities in Russia.