I’m Natasha

I am an Interaction Designer experienced in building and leading amazing teams, advocating UX and setting up User-Centred design processes that help building products people love. I also enjoy product management and development for high-tech multinational companies. I worked for Canon, Topia, TalkTalk, Skype, eBay, Hitachi Design Centre Europe, Hitachi Global Storage Technologies, Nissan Auto Japan, Fiat Advanced Design Group, Microsoft MSN group and Named inventor on several global patents

HEAD OF DESIGN
Octopus
London, UK, July 2018 – 

Build and manage Product Design team.

LEAD DESIGN
Canon
London, UK, Feb 2018 – July 2018
  • Lead Design and Product delivery for Canon Companion app.
  • Delivered and launched in a record 6 months across iOS/Android Mobile and Tablets
HEAD OF UX
TalkTalk
London, UK, May 2016 – Jan 2018
  • Run stakeholder workshops
  • Requirement gathering
  • Lead Product design across Desktop, web, mobile, TV, hardware
  • Persona creation
  • User journey mapping
  • Value proposition creation
  • Product storyboard creation
  • User interviews and testing
  • Product strategy creation
  • User data analysis
  • Prototyping in Axure, Flash, JavaScript and electronics
  • User flow creation
  • Future product vision
  • Development assets creation
  • Third party delivery management
  • Team management
  • Process development and implementation
HEAD OF UX (Interim)
Network Locum
London, UK March 2016 – April 2016
  • Introduced UX strategy tools
  • Introduced UCD processes and tools
  • Built team structure
  • Assisted in hiring permanent Head of UX)
  • Worked with VP of product on Product strategy
Lead UX (Contract)
Topia
Remote, 2016 –  2017

Lead design of a Mobility tool on for web and mobile web.

UX AND RESEARCH LEAD (Contract)
Experientia
UK/Italy 2015 Sept -2016 Feb
  • Ran stakeholder workshops for product discovery and value proposition
  • Ran onsite interviews with stakeholders including co-design excersises in Moscow, St Petersburgh, Tyumen and Siberia Ran ethnographic studies across 5 cities in russia for 3 weeks to build user profiles, map user journeys and create product value proposition
UX LEAD
Skype
London, UK, 2005 – 2015
  • Lead and designed a number of 3rd party Skype integration, namely Facebook, Microsoft, Cyanogen, Nokia, GroupMe
  • Lead UX sub-team focussed on strategic features and innovation
  • Designed Group chat logic and behaviour
  • Prototyped for user testing
  • Redesigned Contact List approach and strategy
  • Lead Skype for web design Designed across platforms – Desktop, mobile, web
  • Received SCRUM master certificate
  • And many many more.
CO-FOUNDER
Project Bureau
Turin, Italy, 2003 – 2005
  • Co-founder of Project Bureau, advanced research and development studio
  • Designed, developed and patented future concept products for Hitachi
  • Designed future car interfaces for Fiat and Nissan
  • Designed for interactive exhibitions at Milano Triennale, Science Festival in Genoa and Future museum in Venice, commissioned by Telecom Italia
UX RESEARCHER (Contract)
Microsoft MSN
Milan, Italy, April-May 2005
  • Ran a 2 week anthropological research with lead Microsoft Anthropologist by integrating into 7 families
  • Delivered findings documentation and analysis with product improvements
SENIOR WEB DESIGNER
TMG Hypermedia
London, UK 2000-2001
  • Designed web sites
  • Front end development
DESIGNER/DEVELOPER
Portugal Telecom
Lisbon, Portugal 1999-2000
  • Designed web sites
  • Designed and developed intranet systems
  • Front end development
DESIGNER/DEVELOPER
TRISOFT
Lisbon, Portugal 1997-1998
  • Designed web sites
  • Front end development
DESIGNER/DEVELOPER
TDC – Portugal Mobile
Lisbon, Portugal 1997
  • Designed web sites
  • Front end development
JUNIOR DEVELOPER
ADETTI – ISCTE
Lisbon, Portugal, 1997
  • Designed web sites
  • Front end development
MASTER DEGREE 2003

Masters in Interaction Design

Interaction Design Institute Ivrea, Italy

BA DEGREE 1997

BA in Computer Science

Hamilton College, Clinton, NY, USA

BA DEGREE 1995

BA in Linguistics

Turkmenistan State University

I advocate for Agile (SCRUM) teams and practice Lean UX. I design applications for Desktop, Mobile, TV, Wearable devices and electronic products. I have extensive experience in User Centered Design process and I prototype a lot.
Everything is built on trust.
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